Stop experimenting with AI.Start putting it to work.
Three hands-on workshops. Three practical skills. Real results for your business.
All three workshops
17 Jan · 24 Jan · 31 Jan · Amsterdam
The first five full-programme bookings get the early-bird price of €580. After that the programme is €700, which still saves €150 on booking the three workshops separately. Aureum members receive 48 hours of early access to registration. Coming with a friend? You can each receive €50 off your booking.
01 · Claude for Your Business
Your business has enough work. Let AI handle some of it.
02 · Claude Code: Build & Launch Your Own App
That business idea you've been sitting on? Let's build it.
03 · AI for Ads & Marketing
Better content. Smarter campaigns. Less time spent on the repetitive work.
Central Amsterdam. You get the exact address by email at least a week before. All prices exclude VAT. Maximum 12 participants per workshop.
AI can do much more than answer questions or write emails. It can take repetitive work off your plate, help you turn an idea into working software, and change how you create and manage your marketing.
But how do you actually make that happen?
The AI Builder Program is designed for entrepreneurs, freelancers and business owners who want to move beyond occasional AI use and start doing things differently.
No endless presentations. No unnecessary technical jargon. Just expert guidance, hands-on practice and something useful to take back to your business after every session. Choose one workshop or join the full programme.
Built with AI by your trainers
Our trainers don't just teach this. They built three companies with it.
Spaartje
A free AI grocery app that compares prices across 13 Dutch supermarkets.
spaartje.comKalmly
A Meta ads tool for small businesses: one clear decision every morning.
kalmly.ioMore than a workshop
Learn by doing. Leave with something useful.
We keep our groups small because learning AI is much easier when you're actually using it. With a maximum of 12 participants per workshop, there's time to ask questions, experiment, make mistakes and get personal guidance.
- Hands-on learning: Work on your own business, not just hypothetical examples.
- Personal guidance: Get help when you get stuck.
- Ready-to-use resources: Take home cheat sheets, prompt templates and reusable AI skills.
- 30 days of aftercare: A WhatsApp group with the trainers for 30 days after your workshop, plus an online Q&A after two weeks.
- Meaningful connections: Meet other entrepreneurs, freelancers and business owners who are exploring what's possible with AI.
- The Aureum community: Continue learning and connecting beyond the workshop.
Coffee, refreshments and all workshop materials are included. Lunch is also included in the full-day Claude Code workshop.
Meet your instructors
Tatiana Maes
Tech founder, AI builder and enterprise technology advisor · All three workshops
Tatiana didn't start her career as a software developer. She learned to build software using AI and turned that skill into real products.
She created Spaartje, a Dutch grocery price comparison app that reached the top of the App Store's Food & Drink category, and co-founded Far & Wide, a technology company helping businesses understand and improve how they appear in AI-generated answers.
Alongside building her own products, Tatiana brings years of experience advising on enterprise technology. Her teaching approach is practical: less time explaining technical concepts, more time showing you how to make things work.
Maroussia Tyl
Founder of The Aureum Club and WOGO Cocktail Walk · Workshop 03
Maroussia runs the marketing for two businesses of her own. She founded WOGO Cocktail Walk, a self-guided cocktail experience running in cities across the Netherlands, and The Aureum Club, the club behind this programme.
She writes, builds and manages her own Facebook and Instagram campaigns: the pixel, the audiences, the creative, the budget and the weekly read of what is actually working. Everything in this workshop is what she uses on her own accounts.
She also built Kalmly, a Meta ads tool for small businesses that gives one clear decision every morning.
Frequently asked questions
Do I need any experience with AI?
No. The first workshop is designed for people with little or no experience. For Claude Code, having used Claude or another AI assistant before is helpful, but you don't need to know programming.
I'm not technical. Is this really for me?
Yes. No coding is needed in any of the three workshops. We show every step first, then you do it yourself, and we help as soon as something doesn't work.
Why not just learn it on YouTube?
Videos show someone else's project. Here you work on your own business, with a trainer next to you when you get stuck, and you go home with something that already works.
I don't know what to build yet.
That's fine. Each workshop page lists examples, and we help you pick a realistic project on the day. Our trainers' own products, Spaartje, Far & Wide and Kalmly, show what's possible.
I don't have much time.
It's half a day for workshops 1 and 3, and one day for Claude Code. The point is to win hours back every week after that.
Do I need a paid Claude account?
Yes. We recommend Claude Pro for all workshops. For the full-day Claude Code workshop, we recommend Claude Max because building applications can use more of your available usage allowance. Your subscription is not included in the workshop ticket.
Do I need to bring anything?
A laptop, its charger and an idea, task or challenge from your business. We'll send you a preparation guide before the workshop.
Will I actually build something?
Yes. Every workshop includes practical exercises and a tangible result. You'll leave with a configured AI assistant and automation, an initial working application or prepared marketing assets, depending on the session.
Can I attend just one workshop?
Absolutely. Each workshop is designed to be useful on its own. The full programme is ideal if you want to develop all three skills.
What if I get stuck?
You won't stay stuck for long: our groups are small, so you get guidance during the workshop. Afterwards you have 30 days in a WhatsApp group with the trainers, plus an online Q&A after two weeks.
Is this suitable for my employees or team?
Yes. The programme is relevant to professionals who want to introduce practical AI workflows into their work. Many people ask their employer to pay: we can provide an invoice in your company's name.
Will I need to spend extra money on software?
Claude Pro is required. Some other tools have free plans or trials, while certain business uses may require paid subscriptions. We'll explain the requirements in advance. Advertising spend is never included in the workshop fee.
Where does it take place?
Central Amsterdam. We send you the exact address by email at least a week before the workshop, together with everything you need to prepare.
Ready to put AI to work?
You don't need to understand every AI tool on the market.
You need to know how to use the right ones to solve real problems, build useful things and grow your business.
Three practical workshops. Small groups. Skills you can use immediately.
Explore the workshopsThe AI Builder Program is an independent training programme and is not affiliated with Anthropic or Meta. Tool features and availability may change.