AI for Ads & Marketing
Better content. Smarter campaigns. Less time spent on the repetitive work.
Running a business means constantly finding ways to attract new customers.
Social media posts. Product descriptions. Advertising campaigns. Content calendars. Creative ideas. Performance reports.
It's a lot to manage, particularly when marketing isn't your full-time job.
AI can make that work considerably easier. But simply asking it to write an Instagram post isn't much of a strategy.
In this workshop, you'll learn how to build a practical AI-powered marketing workflow around your business, your audience and your goals.
From creating content that actually sounds like your brand to preparing Facebook and Instagram campaigns and understanding their performance, you'll work on your own marketing throughout the session.
What you’ll learn
Teach AI your brand
Your business has its own voice, personality and customers. Your marketing should reflect that.
Learn how to give Claude the right information about your brand, audience, services and offers.
You'll create a reusable brand setup that helps AI produce content that's consistent with your business, rather than generic marketing copy.
Create content without starting from scratch
Plan your content around your customers and business goals, instead of wondering what to post every morning.
Learn how to generate ideas, write social media posts, prepare product descriptions and create visuals.
We'll also explore practical AI workflows for short-form video and adapting content for different channels.
Build your first AI-assisted ad campaign
Learn how to approach advertising on Facebook and Instagram.
We'll cover the essentials: choosing an objective, defining your audience, preparing ad creatives, deciding on a budget and setting up a campaign in Meta Ads Manager.
You'll see how AI can help with the research, messaging and creative process while you stay in control of the decisions and spending.
Understand what's working
Running an ad is one thing. Knowing whether it's delivering results is another.
We'll explain the metrics that matter, how to interpret campaign performance and how to decide what to improve.
You'll also see how AI can help analyse results and prepare clear, actionable reports.
Automate part of your marketing
Bring the pieces together into a repeatable workflow.
Learn how to prepare content ahead of time, generate regular marketing reports and use automation tools to reduce manual work.
We'll demonstrate practical examples you can adapt for your business.
What you’ll leave with
By the end of the afternoon, you'll have:
- An AI workspace configured for your brand
- A reusable brand voice guide
- A content calendar for the coming month
- A week of prepared social media content
- A first Facebook or Instagram advertising campaign prepared for launch
- A practical AI marketing workflow you can continue using
You'll leave understanding not only how to create marketing materials faster, but how to make better decisions about what you publish and promote.
Is this workshop for you?
Your instructors
Maroussia Tyl
Founder of The Aureum Club and WOGO Cocktail Walk · Workshop 03
Maroussia runs the marketing for two businesses of her own. She founded WOGO Cocktail Walk, a self-guided cocktail experience running in cities across the Netherlands, and The Aureum Club, the club behind this programme.
She writes, builds and manages her own Facebook and Instagram campaigns: the pixel, the audiences, the creative, the budget and the weekly read of what is actually working. Everything in this workshop is what she uses on her own accounts.
She also built Kalmly, a Meta ads tool for small businesses that gives one clear decision every morning.
Tatiana Maes
Tech founder, AI builder and enterprise technology advisor · All three workshops
Tatiana didn't start her career as a software developer. She learned to build software using AI and turned that skill into real products.
She created Spaartje, a Dutch grocery price comparison app that reached the top of the App Store's Food & Drink category, and co-founded Far & Wide, a technology company helping businesses understand and improve how they appear in AI-generated answers.
Alongside building her own products, Tatiana brings years of experience advising on enterprise technology. Her teaching approach is practical: less time explaining technical concepts, more time showing you how to make things work.
The AI Builder Program is an independent training programme and is not affiliated with Anthropic or Meta. Tool features and availability may change.