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Workshop 01 · AI Builder Program

Claude for Your Business

Your business has enough work. Let AI handle some of it.

€250excl. VAT Booking opens soon
WhenSunday 17 January 2027, 12:00 to 16:00
WhereCentral Amsterdam. You get the exact address by email at least a week before.
GroupMaximum 12 participants.
BringYour laptop, a Claude Pro subscription and one repetitive business task you'd love to get rid of.

You probably already use AI to write emails, brainstorm ideas or find information.

But what if it could do more?

Imagine opening your laptop on Monday morning to find your weekly briefing already prepared. Your meetings prepared. Your research organised. Your next presentation drafted. And the repetitive tasks you normally put off already underway.

This workshop shows you how.

You'll learn how to turn Claude from a tool you occasionally ask questions into a practical AI assistant that understands your business, works with your tools and helps you get things done.

And you'll set it up yourself, during the workshop.

What you’ll learn

01

Make AI understand your business

Stop repeating the same background information every time you start a conversation.

Learn how to give Claude the context it needs: what your business does, who your customers are, how you work and what good results look like.

You'll create your own AI workspace, complete with business knowledge, instructions and reusable skills.

02

Connect AI to your everyday work

Your useful information is scattered across emails, calendars, documents and spreadsheets.

Learn how Claude can work with tools such as Gmail, Google Calendar, Google Drive, Notion and Microsoft 365.

Instead of copying information between applications, you'll learn to give Claude a task and have it prepare the result.

03

Automate the work you keep repeating

Weekly reporting. Competitor research. Meeting preparation. Content planning. The list goes on.

You'll learn how to create scheduled tasks that run automatically, even when your laptop is closed.

We'll work with real examples and help you set up an automation that makes sense for your own business.

04

Create real business materials with AI

Discover how to go beyond text responses.

Use Claude to create presentations, spreadsheets, reports, proposals and visual materials. Learn how to give better instructions, improve the results and check the important details.

05

Get the most out of Claude

We'll share the practical techniques that make a real difference: how to ask better questions, turn repeated instructions into reusable skills, work with screenshots, use AI on your phone and recover when something goes wrong.

You'll also learn when not to trust AI, especially with confidential information, financial figures and important business decisions.

What you’ll leave with

By the end of the afternoon, you'll have:

  • Your own Claude workspace, configured around your business
  • A reusable AI skill for a task you perform regularly
  • At least one recurring automation set up and ready to run, with examples to create more
  • A finished business document, presentation or other useful deliverable
  • A practical cheat sheet and ready-to-use templates

Most importantly, you'll know how to keep finding opportunities to save time with AI, without needing someone else to set it up for you.

Is this workshop for you?

Perfect forBusiness owners, consultants, freelancers and professionals who want to use AI in their daily work but don't know where to start, or feel they're only using a fraction of what's possible.
ExperienceNone. If you can use a browser and work with everyday office applications, you're ready.
BringYour laptop, a Claude Pro subscription and one repetitive business task you'd love to get rid of.

Your instructor

Tatiana Maes

Tatiana Maes

Tech founder, AI builder and enterprise technology advisor · All three workshops

Tatiana didn't start her career as a software developer. She learned to build software using AI and turned that skill into real products.

She created Spaartje, a Dutch grocery price comparison app that reached the top of the App Store's Food & Drink category, and co-founded Far & Wide, a technology company helping businesses understand and improve how they appear in AI-generated answers.

Alongside building her own products, Tatiana brings years of experience advising on enterprise technology. Her teaching approach is practical: less time explaining technical concepts, more time showing you how to make things work.

€250excl. VAT Booking opens soon